Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1000 employees to work on the highly confidential "Project Purple",[25] including Jonathan Ive, the designer behind the iMac and iPod.[26] Apple CEO Steve Jobs steered the original focus away from a tablet, like the iPad, and towards a phone.[27] Apple created the device during a secretive collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months.[28] Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful[29] collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house[30][31] and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G),[32] in exchange for four years of exclusive US sales, until 2011. Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention at the Moscone Center in San Francisco.[33] The two initial models, a 4 GB model priced at US$499 and an 8 GB model at US$599 (both requiring a 2-year contract), went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[34] The passionate reaction to the launch of the iPhone resulted in sections of the media dubbing it the 'Jesus phone'.[35][36] Following this successful release in the US, the first generation iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. Worldwide iPhone availability: iPhone available since its original release iPhone available since the release of iPhone 3G Coming soon On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.[37] Apple released the iPhone 3G in upwards of eighty countries and territories.[38] Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the US, Canada and major European countries on June 19. Many would-be users objected to the iPhone's cost,[39] and 40% of users have household incomes over US$100,000.[40] The back of the original first generation iPhone was made of aluminum with a black plastic accent. The iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal.[41] The iPhone 3G was available in an 8 GB black model, or a black or white option for the 16 GB model. The iPhone 3GS was available in both colors, regardless of storage capacity. The iPhone 4 has an aluminosilicate glass front and back with a stainless steel edge that serves as the antennas. It was at first available in black; the white version was announced, but not released until April 2011, 10 months later. The iPhone has gained positive reviews from such critics as David Pogue[42] and Walt Mossberg.[43][44] The iPhone attracts users of all ages,[40] and besides consumer use, the iPhone has also been adopted for business purposes.[45] Users of the iPhone 4 reported dropped/disconnected telephone calls when holding their phones in a certain way. This became known as antennagate.[46] On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA iPhone 4. Verizon said it would be available for pre-order on February 3, with a release set for February 10.[47][48] In February 2011, the Verizon iPhone accounted for 4.5% of all iPhone ad impressions in the US on Millennial Media's mobile ad network.[49] From 2007 to 2011, Apple spent $647 million on advertising for the iPhone in the US.[25] On Tuesday, September 27, Apple sent invitations for a press event to be held October 4, 2011, at 10:00 am at the Cupertino Headquarters to announce details of the next generation iPhone, which turned out to be iPhone 4S. Over 1 million 4S models were sold in the first 24 hours after its release in October 2011.[50] Due to large volumes of the iPhone being manufactured and its high selling price, Apple became the largest mobile handset vendor in the world by revenue, in 2011, surpassing long-time leader Nokia.[51] American carrier C Spire Wireless announced that it would be carrying the iPhone 4S on October 19, 2011.[52] In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue coming from the sale of 37 million iPhones, at an average selling price of nearly $660. The average selling price has remained fairly constant for most of the phone's lifespan, hovering between $622 and $660.[53] The production price of the iPhone 4S was estimated by IHS iSuppli, in October 2011, to be $188, $207 and $245, for the 16 GB, 32 GB and 64 GB models, respectively.[54] Labor costs are estimated at between $12.50 and $30 per unit, with workers on the iPhone assembly line making $1.78 an hour.[55] In February 2012, ComScore reported that 12.4% of US mobile subscribers used an iPhone.[56] Approximately 6.4 million iPhones are active in the US alone.[40] On September 12, 2012, Apple announced the iPhone 5. It has a 4-inch display, up from its predecessors' 3.5-inch screen. The device comes with the same 326 pixels per inch found in the iPhone 4 and 4S. The iPhone 5 has the SoC A6 processor, the chip is 22% smaller than the iPhone 4S' A5 and is twice as fast, doubling the graphics performance of its predecessor. The device is 18% thinner than the iPhone 4S, measuring 7.6 millimetres (0.3 in), and is 20% lighter at 112 grams (4 oz). On July 6, 2013, it was reported that Apple was in talks with Korean mobile carrier SK Telecom to release the next generation iPhone with LTE Advanced technology.[57] On July 22, 2013, the company's suppliers said that Apple is testing out larger screens for the iPhone and iPad. "Apple has asked for prototype smartphone screens larger than 4 inches and has also asked for screen designs for a new tablet device measuring slightly less than 13 inches diagonally, they said."[58] On September 10, 2013, Apple unveiled two new iPhone models during a highly anticipated press event in Cupertino. The iPhone 5C, a mid-range-priced version of the handset that is designed to increase accessibility due to its price is available in five colors (green, blue, yellow, pink, and white) and is made of plastic. The iPhone 5S comes in three colors (black, white, and gold) and the home button is replaced with a fingerprint scanner (Touch ID). Both phones shipped on September 20, 2013.[59] On September 9, 2014, Apple revealed the iPhone 6 and the iPhone 6 Plus at an event in Cupertino. Both devices had a larger screen than their predecessor, at 4.7 and 5.5 inches respectively.[60] In January 2015, "Apple stands on second slot i.e only 31% in US market".[61] Competing devices with Android operating system have a market share approximately 62% of the US, 82.7% of the Chinese market, and 73.3% of the European market (countries such as the UK, France, Germany Spain and Italy). Sales and profits Apple sold 6.1 million first generation iPhone units over five quarters.[62] Sales in the fourth quarter of 2008, temporarily surpassed those of Research In Motion's (RIM) BlackBerry sales of 5.2 million units, which briefly made Apple the third largest mobile phone manufacturer by revenue, after Nokia and Samsung[63] (However, some of this income is deferred[64]). Recorded sales grew steadily thereafter, and by the end of fiscal year 2010, a total of 73.5 million iPhones were sold.[65] By 2010, the iPhone had a market share of barely 4% of all cellphones, however Apple pulled in more than 50% of the total profit that global cellphone sales generate.[66] Apple sold 14.1 million iPhones in the third quarter of 2010, representing a 91% unit growth over the year-ago quarter, which was well ahead of IDC's latest published estimate of 64% growth for the global smartphone market in the September quarter. Apple's sales surpassed that of Research in Motion's 12.1 million BlackBerry units sold in their most recent quarter ended August 2010.[67] In the United States market alone for the third quarter of 2010, while there were 9.1 million Android-powered smartphones shipped for 43.6% of the market, Apple iOS was the number two phone operating system with 26.2% but the 5.5 million iPhones sold made it the most popular single device.[68] On March 2, 2011, at the iPad 2 launch event, Apple announced that they had sold 100 million iPhones worldwide.[69] As a result of the success of the iPhone sales volume and high selling price, headlined by the iPhone 4S, Apple became the largest mobile handset vendor in the world by revenue in 2011, surpassing long-time leader Nokia.[51] While the Samsung Galaxy S II has proven more popular than the iPhone 4S in parts of Europe, the iPhone 4S is dominant in the United States.[70] In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue coming from the sale of 37 million iPhones, at an average selling price of nearly $660. The average selling price has remained fairly constant for most of the phone's lifespan, hovering between $622 and $660.[53] For the eight largest phone manufacturers in Q1 2012, according to Horace Dediu at Asymco, Apple and Samsung combined to take 99% of industry profits (HTC took the remaining 1%, while RIM, LG, Sony Ericsson, Motorola, and Nokia all suffered losses), with Apple earning 73 cents out of every dollar earned by the phone makers. As the industry profits grew from $5.3 billion in the first quarter of 2010 to $14.4 billion in the first quarter of 2012 (quadruple the profits in 2007),[71][72] Apple had managed to increase its share of these profits. This is due to increasing carrier subsidies and the high selling prices of the iPhone, which had a negative effect on the wireless carriers (AT&T Mobility, Verizon, and Sprint) who have seen their EBITDA service margins drop as they sold an increasing number of iPhones.[73][74][75] By the quarter ended March 31, 2012, Apple's sales from the iPhone alone (at $22.7 billion) exceeded the total of Microsoft from all of its businesses ($17.4 billion).[76] In the fourth quarter of 2012, the iPhone 5 and iPhone 4S were the best-selling handsets with sales of 27.4 million (13% of smartphones worldwide) and 17.4 million units, respectively, with the Samsung Galaxy S III in third with 15.4 million. According to Strategy Analytics' data, this was "an impressive performance, given the iPhone portfolio’s premium pricing," adding that the Galaxy S III’s global popularity "appears to have peaked" (the Galaxy S III was touted as an iPhone-killer by some in the press when it was released[77][78]). While Samsung has led in worldwide sales of smartphones, Apple's iPhone line has still managed to top Samsung's smartphone offerings in the United States,[79] with 21.4% share and 37.8% in that market, respectively. iOS grew 3.5% to a 37.8%, while Android slid 1.3% to fall to a 52.3% share.[80] The continued top popularity of the iPhone despite growing Android competition was also attributed to Apple being able to deliver iOS updates over the air, while Android updates are frequently impeded by carrier testing requirements and hardware tailoring, forcing consumers to purchase a new Android smartphone to get the latest version of that OS.[81] However, by 2013, Apple's market share had fallen to 13.1%, due to the surging popularity of the Android offerings.[82] Apple announced on September 1, 2013, that its iPhone trade-in program would be implemented at all of its 250 specialty stores in the US. For the program to become available, customers must have a valid contract and must purchase a new phone, rather than simply receive credit to be used at a later date. A significant part of the program's goal is to increase the number of customers who purchase iPhones at Apple stores rather than carrier stores.[83] On September 20, 2013, the sales date of the iPhone 5S and 5C models, the longest ever queue was observed at the New York City flagship Apple store, in addition to prominent queues in San Francisco, US and Canada; however, locations throughout the world were identified for the anticipation of corresponding consumers.[84] Apple also increased production of the gold-colored iPhone 5S by an additional one-third due to the particularly strong demand that emerged.[85] Apple had decided to introduce a gold model after finding that gold was seen as a popular sign of a luxury product among Chinese customers.[86] Apple released its opening weekend sales results for the 5C and 5S models, showing an all-time high for the product's sales figures, with 9 million handsets sold—the previous record was set in 2012, when 5 million handsets were sold during the opening weekend of the 5 model. This was the first time that Apple has simultaneously launched two models and the inclusion of China in the list of markets contributed to the record sales result.[87] Apple also announced that, as of September 23, 2013, 200 million devices were running the iOS 7 update, making it the "fastest software upgrade in history."[88] An Apple Store located at the Christiana Mall in Newark, Delaware, US claimed the highest iPhones sales figures in November 2013. The store's high sales results are due to the absence of a sales tax in the state of Delaware.[89] The finalization of a deal between Apple and China Mobile, the world's largest mobile network, was announced in late December 2013. The multi-year agreement provides iPhone access to over 760 million China Mobile subscribers.[90]
Sunday 18 October 2015
GUIDED ACCESS OF IPHONE 6,6PLUS,6S,5,5S,4,4S,IPOD
Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1000 employees to work on the highly confidential "Project Purple",[25] including Jonathan Ive, the designer behind the iMac and iPod.[26] Apple CEO Steve Jobs steered the original focus away from a tablet, like the iPad, and towards a phone.[27] Apple created the device during a secretive collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months.[28] Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful[29] collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house[30][31] and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G),[32] in exchange for four years of exclusive US sales, until 2011. Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention at the Moscone Center in San Francisco.[33] The two initial models, a 4 GB model priced at US$499 and an 8 GB model at US$599 (both requiring a 2-year contract), went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[34] The passionate reaction to the launch of the iPhone resulted in sections of the media dubbing it the 'Jesus phone'.[35][36] Following this successful release in the US, the first generation iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. Worldwide iPhone availability: iPhone available since its original release iPhone available since the release of iPhone 3G Coming soon On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.[37] Apple released the iPhone 3G in upwards of eighty countries and territories.[38] Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the US, Canada and major European countries on June 19. Many would-be users objected to the iPhone's cost,[39] and 40% of users have household incomes over US$100,000.[40] The back of the original first generation iPhone was made of aluminum with a black plastic accent. The iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal.[41] The iPhone 3G was available in an 8 GB black model, or a black or white option for the 16 GB model. The iPhone 3GS was available in both colors, regardless of storage capacity. The iPhone 4 has an aluminosilicate glass front and back with a stainless steel edge that serves as the antennas. It was at first available in black; the white version was announced, but not released until April 2011, 10 months later. The iPhone has gained positive reviews from such critics as David Pogue[42] and Walt Mossberg.[43][44] The iPhone attracts users of all ages,[40] and besides consumer use, the iPhone has also been adopted for business purposes.[45] Users of the iPhone 4 reported dropped/disconnected telephone calls when holding their phones in a certain way. This became known as antennagate.[46] On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA iPhone 4. Verizon said it would be available for pre-order on February 3, with a release set for February 10.[47][48] In February 2011, the Verizon iPhone accounted for 4.5% of all iPhone ad impressions in the US on Millennial Media's mobile ad network.[49] From 2007 to 2011, Apple spent $647 million on advertising for the iPhone in the US.[25] On Tuesday, September 27, Apple sent invitations for a press event to be held October 4, 2011, at 10:00 am at the Cupertino Headquarters to announce details of the next generation iPhone, which turned out to be iPhone 4S. Over 1 million 4S models were sold in the first 24 hours after its release in October 2011.[50] Due to large volumes of the iPhone being manufactured and its high selling price, Apple became the largest mobile handset vendor in the world by revenue, in 2011, surpassing long-time leader Nokia.[51] American carrier C Spire Wireless announced that it would be carrying the iPhone 4S on October 19, 2011.[52] In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue coming from the sale of 37 million iPhones, at an average selling price of nearly $660. The average selling price has remained fairly constant for most of the phone's lifespan, hovering between $622 and $660.[53] The production price of the iPhone 4S was estimated by IHS iSuppli, in October 2011, to be $188, $207 and $245, for the 16 GB, 32 GB and 64 GB models, respectively.[54] Labor costs are estimated at between $12.50 and $30 per unit, with workers on the iPhone assembly line making $1.78 an hour.[55] In February 2012, ComScore reported that 12.4% of US mobile subscribers used an iPhone.[56] Approximately 6.4 million iPhones are active in the US alone.[40] On September 12, 2012, Apple announced the iPhone 5. It has a 4-inch display, up from its predecessors' 3.5-inch screen. The device comes with the same 326 pixels per inch found in the iPhone 4 and 4S. The iPhone 5 has the SoC A6 processor, the chip is 22% smaller than the iPhone 4S' A5 and is twice as fast, doubling the graphics performance of its predecessor. The device is 18% thinner than the iPhone 4S, measuring 7.6 millimetres (0.3 in), and is 20% lighter at 112 grams (4 oz). On July 6, 2013, it was reported that Apple was in talks with Korean mobile carrier SK Telecom to release the next generation iPhone with LTE Advanced technology.[57] On July 22, 2013, the company's suppliers said that Apple is testing out larger screens for the iPhone and iPad. "Apple has asked for prototype smartphone screens larger than 4 inches and has also asked for screen designs for a new tablet device measuring slightly less than 13 inches diagonally, they said."[58] On September 10, 2013, Apple unveiled two new iPhone models during a highly anticipated press event in Cupertino. The iPhone 5C, a mid-range-priced version of the handset that is designed to increase accessibility due to its price is available in five colors (green, blue, yellow, pink, and white) and is made of plastic. The iPhone 5S comes in three colors (black, white, and gold) and the home button is replaced with a fingerprint scanner (Touch ID). Both phones shipped on September 20, 2013.[59] On September 9, 2014, Apple revealed the iPhone 6 and the iPhone 6 Plus at an event in Cupertino. Both devices had a larger screen than their predecessor, at 4.7 and 5.5 inches respectively.[60] In January 2015, "Apple stands on second slot i.e only 31% in US market".[61] Competing devices with Android operating system have a market share approximately 62% of the US, 82.7% of the Chinese market, and 73.3% of the European market (countries such as the UK, France, Germany Spain and Italy). Sales and profits Apple sold 6.1 million first generation iPhone units over five quarters.[62] Sales in the fourth quarter of 2008, temporarily surpassed those of Research In Motion's (RIM) BlackBerry sales of 5.2 million units, which briefly made Apple the third largest mobile phone manufacturer by revenue, after Nokia and Samsung[63] (However, some of this income is deferred[64]). Recorded sales grew steadily thereafter, and by the end of fiscal year 2010, a total of 73.5 million iPhones were sold.[65] By 2010, the iPhone had a market share of barely 4% of all cellphones, however Apple pulled in more than 50% of the total profit that global cellphone sales generate.[66] Apple sold 14.1 million iPhones in the third quarter of 2010, representing a 91% unit growth over the year-ago quarter, which was well ahead of IDC's latest published estimate of 64% growth for the global smartphone market in the September quarter. Apple's sales surpassed that of Research in Motion's 12.1 million BlackBerry units sold in their most recent quarter ended August 2010.[67] In the United States market alone for the third quarter of 2010, while there were 9.1 million Android-powered smartphones shipped for 43.6% of the market, Apple iOS was the number two phone operating system with 26.2% but the 5.5 million iPhones sold made it the most popular single device.[68] On March 2, 2011, at the iPad 2 launch event, Apple announced that they had sold 100 million iPhones worldwide.[69] As a result of the success of the iPhone sales volume and high selling price, headlined by the iPhone 4S, Apple became the largest mobile handset vendor in the world by revenue in 2011, surpassing long-time leader Nokia.[51] While the Samsung Galaxy S II has proven more popular than the iPhone 4S in parts of Europe, the iPhone 4S is dominant in the United States.[70] In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue coming from the sale of 37 million iPhones, at an average selling price of nearly $660. The average selling price has remained fairly constant for most of the phone's lifespan, hovering between $622 and $660.[53] For the eight largest phone manufacturers in Q1 2012, according to Horace Dediu at Asymco, Apple and Samsung combined to take 99% of industry profits (HTC took the remaining 1%, while RIM, LG, Sony Ericsson, Motorola, and Nokia all suffered losses), with Apple earning 73 cents out of every dollar earned by the phone makers. As the industry profits grew from $5.3 billion in the first quarter of 2010 to $14.4 billion in the first quarter of 2012 (quadruple the profits in 2007),[71][72] Apple had managed to increase its share of these profits. This is due to increasing carrier subsidies and the high selling prices of the iPhone, which had a negative effect on the wireless carriers (AT&T Mobility, Verizon, and Sprint) who have seen their EBITDA service margins drop as they sold an increasing number of iPhones.[73][74][75] By the quarter ended March 31, 2012, Apple's sales from the iPhone alone (at $22.7 billion) exceeded the total of Microsoft from all of its businesses ($17.4 billion).[76] In the fourth quarter of 2012, the iPhone 5 and iPhone 4S were the best-selling handsets with sales of 27.4 million (13% of smartphones worldwide) and 17.4 million units, respectively, with the Samsung Galaxy S III in third with 15.4 million. According to Strategy Analytics' data, this was "an impressive performance, given the iPhone portfolio’s premium pricing," adding that the Galaxy S III’s global popularity "appears to have peaked" (the Galaxy S III was touted as an iPhone-killer by some in the press when it was released[77][78]). While Samsung has led in worldwide sales of smartphones, Apple's iPhone line has still managed to top Samsung's smartphone offerings in the United States,[79] with 21.4% share and 37.8% in that market, respectively. iOS grew 3.5% to a 37.8%, while Android slid 1.3% to fall to a 52.3% share.[80] The continued top popularity of the iPhone despite growing Android competition was also attributed to Apple being able to deliver iOS updates over the air, while Android updates are frequently impeded by carrier testing requirements and hardware tailoring, forcing consumers to purchase a new Android smartphone to get the latest version of that OS.[81] However, by 2013, Apple's market share had fallen to 13.1%, due to the surging popularity of the Android offerings.[82] Apple announced on September 1, 2013, that its iPhone trade-in program would be implemented at all of its 250 specialty stores in the US. For the program to become available, customers must have a valid contract and must purchase a new phone, rather than simply receive credit to be used at a later date. A significant part of the program's goal is to increase the number of customers who purchase iPhones at Apple stores rather than carrier stores.[83] On September 20, 2013, the sales date of the iPhone 5S and 5C models, the longest ever queue was observed at the New York City flagship Apple store, in addition to prominent queues in San Francisco, US and Canada; however, locations throughout the world were identified for the anticipation of corresponding consumers.[84] Apple also increased production of the gold-colored iPhone 5S by an additional one-third due to the particularly strong demand that emerged.[85] Apple had decided to introduce a gold model after finding that gold was seen as a popular sign of a luxury product among Chinese customers.[86] Apple released its opening weekend sales results for the 5C and 5S models, showing an all-time high for the product's sales figures, with 9 million handsets sold—the previous record was set in 2012, when 5 million handsets were sold during the opening weekend of the 5 model. This was the first time that Apple has simultaneously launched two models and the inclusion of China in the list of markets contributed to the record sales result.[87] Apple also announced that, as of September 23, 2013, 200 million devices were running the iOS 7 update, making it the "fastest software upgrade in history."[88] An Apple Store located at the Christiana Mall in Newark, Delaware, US claimed the highest iPhones sales figures in November 2013. The store's high sales results are due to the absence of a sales tax in the state of Delaware.[89] The finalization of a deal between Apple and China Mobile, the world's largest mobile network, was announced in late December 2013. The multi-year agreement provides iPhone access to over 760 million China Mobile subscribers.[90]
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